In this podcast, we discuss focusing on a niche in your business.
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You get what you focus on in life.
Put value first before pricing
Focus on the value of your service or product instead of spending too much time thinking about your pricing
“The only time a sale is made is when the value exceeds price.”- Grant Cardone
Focus on what you’re good at or expertise and delegate the ones you’re not
Dentists hire out marketers to handle advertising while they focus in their service.
Knowing what should be normal
Document problems you encounter in your business and test solutions
Niche as a differentiator
Target the trigger points of your customers and the right customers to market to when your marketing
Have a core message and convey that
Know your core message and deliver that to your target audience, adjust if you need to but stay true to your core message when you’re marketing.