Frequently Thoughts/Questions You May Be Having:

I DON’T KNOW WHICH OF YOUR LOGO OPTIONS IS BEST FOR ME

Most of our customers go with the Iconic logo which includes graphic/imagery design in the logo, just not a fully illustrated mascot logo. Most people that ask us about which logo type they should get know right away if they are looking for a mascot logo design or not, the confusion is sometimes whether they should do the Typography logo or the Iconic logo. If you are wanting just the text to be created in a professional way but don’t want any particular imagery than the Typography logo is for you, however the Iconic logo tends to allow for more “brand play” to integrate the same graphics from your logo throughout your brand. If you still aren’t sure send us an email and let us know which of the logos you like most from our portdolio and we can help you to choose the right logo type for your company. Also you can set up a call to go over your needs.

I DON’T HAVE ANY IDEA WHAT I WANT

No idea what you want? That’s okay! Once you place your order we’ll send you a design questionnaire form that will give us a solid place to work from even if you have no clue what you want. Once you get your initial proofs it will be much easier for you to start envisioning the final product.

I DON’T WANT TO PAY UP-FRONT FOR SOMETHING I DON’T KNOW IF I WILL LIKE

We understand completely, however you wouldn’t be here right now if you didn’t believe we could create the perfect logo for your company right?

Keep in mind although we are designing the logo for you, we are actually designing your logo to communicate properly with your customer. Sometimes your taste will actually be different from what the best option for your design should be. We are here to help you create the best logo possible for your company to communicate with your customers. But don’t worry, you’ll love it too!

I DON’T HAVE ENOUGH MONEY TO START

Maybe you don’t, but your customers do… let your customers pay for it! Your logo is an investment that will pay for itself. Waiting to get it done will actually cost you money as customers overlook your company and take their business to competitors that they perceive to be a better fit for them. However, if you really don’t have the funds to get started, but would like to, send me an email at ryan@prolificbranddesign.com and we’ll figure out the best option for you.

I NEED TO FOCUS ON THINGS THAT WILL ACTUALLY BRING IN MONEY RIGHT NOW

That’s exactly right! But let me ask you, if you could create a logo and brand that made all of your marketing and communication with customers more efficient, meaning it ended up costing you less to get more ideal clients, would you wait until after you launched your marketing campaign to do it?

Without the proper branding, your marketing can actually work against you attracting more of the wrong customers.

I’VE HAD THE SAME LOGO FOREVER, I DON’T THINK CHANGING IT WILL BE EASY

It’s actually much easier than people think. Recently BestBuy updated their logo, they aren’t swapping out $30k signs on each of their stores nationwide tomorrow are they? When a company rebrands or updates their logo, it’s rolled out over time. You update the cheap and easy stuff like online listings and business cards, and then as larger items need to be replaced or reordered like a van wrap or brochure, you just updated it as you are already reordering those things.

I’VE HAD THE SAME LOGO FOREVER, I DON’T WANT TO FIX WHAT’S NOT BROKEN, WE’VE PUT A LOT OF TIME AND MONEY INTO IT

Overtime your logo can get dated giving the wrong perception of your company to potential customers. Large companies such as Best Buy as referenced above, update their logos every 5-10 years to keep up with the times. Why after investing billions into a logo would they change it? The reason is that if a logo gets dated (which it will over time) the same logo that helped you establish your company as the leader in the market will start to work against you and make customers believe that you are a company that is out of touch with the market and no longer relevant.

I’VE WORKED WITH DESIGNERS IN THE PAST AND IT WAS A NIGHTMARE

We’ve found their are 4 main reasons why this probably happened

• You hired a designer that does this part-time
• You hired a designer that doesn’t have the skill level required for the results you were looking for
• You hired a designer that is not familiar with your industry
• You hired a designer that didn’t communicate well

If you’ve had to deal with these things in the past you are going to love working with us. Our in-house, full-time staff, is here to make sure your project is kept on track and keep you in the loop along the way. We know your industry and market inside and out and can handle your project and get you the result you’ve been looking for.

HOW DO I REGISTER MY COPYRIGHT?

For info on registering your copyright and trademarks online please see:

https://copyright.gov

https://www.uspto.gov/trademarks-application-process/filing-online/teas-tutorial