Our Work

Brands built to be the obvious choice.

Strategy-backed identities, logos, mascots, and vehicle wraps for trades and home-service companies. Every project starts with our Fractal Brand Identity™ Framework.

Name

Summary

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Tetti Roofing

Tetti Roofing

A roofing identity built around the tools of the trade.

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Spartan Mechanical

Spartan Mechanical

A warrior-led identity built around heat and cool.

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spartan-mechanical

Valen Concrete Coatings

Valen Concrete Coatings

A strong mark in a focused blue palette.

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Painting & Coatings

valen-concrete-coatings

Norman Air

Norman Air

A home-service identity with a clear visual center.

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norman-heating-air-conditioning-plumbing

Cardinal Concrete Coatings

Cardinal Concrete Coatings

A working character with a bold red presence.

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Painting & Coatings

cardinal-concrete-coatings

Lakeview ProWash

Lakeview ProWash

A clear teal signature and a cohesive exterior-cleaning identity.

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Exterior Cleaning

lakeview-prowash

Cattlemans Plumbing

Cattlemans Plumbing

A western-inspired badge with a refined palette.

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cattleman-plumbing

Peaceful Lawn & Garden

Peaceful Lawn & Garden

A botanical identity with a calm palette and a distinctive fleet presence.

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peaceful-lawn-and-garden

Anthem Heating & Air

Anthem Heating & Air

A geometric crest with a bold gold-and-navy palette.

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Carlos Warren

Carlos Warren

A familiar name, framed with confidence.

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Honey Bee Plumbing

Honey Bee Plumbing

A busy character for a bright plumbing brand.

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honey-bee-plumbing

Mitch Craig Heating & Cooling

Mitch Craig Heating & Cooling

A strong wordmark framed by cool blue and red.

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mitch-craig-heating-cooling

Shaw’s Home Comfort

Shaw’s Home Comfort

A bright identity carried from mockup to fleet.

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shaws-home-comfort

Mister Glass

Mister Glass

A recognizable technician character and a distinctive glass-service identity.

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Yellow Dog

Yellow Dog

A friendly dog with a bright, practical identity.

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Mackey Services

Mackey Services

A dimensional M carried by a green visual system.

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mackey-services

Apollo Heating Cooling Plumbing

Apollo Heating Cooling Plumbing

An approachable character with a colorful service identity.

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apollo-heating-cooling-plumbing

BlueJay Garage Doors

BlueJay Garage Doors

A familiar bird. A bolder arrival.

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blue-jay-garage-doors

Rightly Garage Doors

Rightly Garage Doors

A sharp-eyed identity. A confident arrival.

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rightly-garage-doors

Elefant Xterior Experts

Elefant Xterior Experts

A big character for exterior cleaning.

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Exterior Cleaning

elefant-xterior-experts

Westerly Air

Westerly Air

Western character. A clear, confident identity.

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Venus Electric

Venus Electric

An electrical identity with a cosmic point of view.

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venus-electrical

Local Roots AC & Plumbing

Local Roots AC & Plumbing

A service brand with roots and reach.

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Current Solutions Electric

Current Solutions Electric

A direct identity with an electrical edge.

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current-solutions-electric

Bratcher Heating & Air

Bratcher Heating & Air

A familiar name with a bold red-and-blue presence.

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bratcher-heating-and-ac

Beluga Heating & Air

Beluga Heating & Air

A friendly character with a distinctive wave pattern.

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beluga-heating-and-air

Castle Electric

Castle Electric

A bold guardian for an electrical brand.

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castle-electric

Blue Gander Window Cleaning

Blue Gander Window Cleaning

A blue-and-gold goose identity carried across a pickup wrap and business card.

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Exterior Cleaning

Speed Clean Services

Speed Clean Services

A distinctive blue, black and white identity for Speed Clean Services.

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Carpet Cleaning & Resto

speed-clean-services

Precision Prowash

Precision Prowash

An eagle-led identity with a bold presence on the road.

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Exterior Cleaning

precision-prowash

BoldCity Heating & Air

BoldCity Heating & Air

A lively character in a bright, tropical palette.

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bold-city-heating-air

Jordan Air & Plumbing

Jordan Air & Plumbing

A detail-focused character for a service brand.

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Holiday Termite & Pest Control

Holiday Termite & Pest Control

A focused identity in red and black.

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holiday-termite-and-pest-control

Titus Electrical Services

Titus Electrical Services

A clear wordmark with a sharp graphic direction.

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titus-electrical

Lane Roofing & Exteriors

Lane Roofing & Exteriors

A working character with a bright blue-and-green presence.

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lane-roofing-and-exteriors

Line By Line Roofing

Line By Line Roofing

A familiar working character in warm brown and gold.

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line-by-line-roofing

Coast Plumbing

Coast Plumbing

A landscape-inspired identity in deep teal and tan.

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coast-plumbing-solutions

Indy Roof Rangers

Indy Roof Rangers

A bull-and-house emblem gives this roofing brand a strong visual anchor.

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indy-roof-rangers

Buzzline Roofing

Buzzline Roofing

A bee mascot with a working purpose.

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buzzline-roofing

Northern Exposure Softwash

Logo design for a soft-wash exterior-cleaning company.

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Exterior Cleaning

northern-exposure-softwash

Classic Softwash

Classic Softwash

A mascot-led softwashing identity in teal, navy and orange, carried into pickup graphics and print.

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Exterior Cleaning

classic-services

CleanPro Supply

A recognizable blue badge and a cohesive identity for a cleaning-supply brand.

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Carpet Cleaning & Resto

cleanpro-supply

Power Wash Pro

Power Wash Pro

A retro washing mascot and a distinctive identity built to travel.

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Exterior Cleaning

America’s Cleaning Solutions

America’s Cleaning Solutions

A shield-led cleaning identity with a clear red, white and blue signature.

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Carpet Cleaning & Resto

americans-cleaning-services

Sky Power Wash

Sky Power Wash

An adventurous character. A bright, unmistakable arrival.

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Exterior Cleaning

Panorama ProWash

Panorama ProWash

Full brand identity, mascot logo, and vehicle wrap design for a pressure-washing company.

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Exterior Cleaning

panorama-prowash

Spartan Plumbing

Spartan Plumbing

A bold, battle-ready identity and full truck-wrap system that turns a plumbing fleet into rolling billboards.

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spartan-plumbing