Our Work

Brands built to be the obvious choice.

Strategy-backed identities, logos, mascots, and vehicle wraps for trades and home-service companies. Every project starts with our Fractal Brand Identity™ Framework.

Name

Summary

View project →

All Clean Power Wash - Luke

All Clean Power Wash - Luke

Logo and vehicle wrap design for All Clean Power Wash - Luke

View project →

Exterior Cleaning

all-clean-power-wash-luke

All Brite Wash

All Brite Wash

Logo and vehicle wrap design for All Brite Wash

View project →

Exterior Cleaning

All Brite Holiday Lights

All Brite Holiday Lights

Logo design for All Brite Holiday Lights

View project →

Holiday Lighting

all-brite-holiday-lights

Affordable Cesspool Sewer and Drain (John)

Affordable Cesspool Sewer and Drain (John)

Logo and vehicle wrap design for Affordable Cesspool Sewer and Drain (John)

View project →

affordable-cesspool-sewer-and-drain-john

Advanced Window Cleaning (Tammy)

Advanced Window Cleaning (Tammy)

Logo and vehicle wrap design for Advanced Window Cleaning (Tammy)

View project →

Exterior Cleaning

advanced-window-cleaning-tammy

Absolute Fleet Washing

Absolute Fleet Washing

Logo and vehicle wrap design for Absolute Fleet Washing

View project →

Exterior Cleaning

absolute-fleet-washing

Absolute Air

Absolute Air

Logo and vehicle wrap design for Absolute Air

View project →

above-and-beyond

above-and-beyond

Vehicle wrap design for above-and-beyond

View project →

above-and-beyond

A-1 Kwik Dry

A-1 Kwik Dry

Logo design for A-1 Kwik Dry

View project →

A Step Up / Home Washing

A Step Up / Home Washing

Logo design for A Step Up / Home Washing

View project →

Exterior Cleaning

5 Star Sealer / Five Star Concrete Coatings

5 Star Sealer / Five Star Concrete Coatings

Logo design for 5 Star Sealer / Five Star Concrete Coatings

View project →

Painting & Coatings

Four Seasons Softwash

Four Seasons Softwash

Logo and vehicle wrap design for Four Seasons Softwash

View project →

Exterior Cleaning

four-seasons-softwash

1 Hr Locksmith

1 Hr Locksmith

Vehicle wrap design for 1 Hr Locksmith

View project →

Big Cat Plumbing

Big Cat Plumbing

A big cat with a bigger presence.

View project →

big-cat-plumbing

Core Hydraulics

Core Hydraulics

An industrial identity with the same edge as the work.

View project →

core-hydraulics

Brothers Carpet Cleaning

Brothers Carpet Cleaning

A friendly face for a hands-on service.

View project →

Carpet Cleaning & Resto

brothers-carpet-cleaning

Michigan Paint Co

Michigan Paint Co

State pride, in a painter's badge.

View project →

Painting & Coatings

michigan-paint-co

Towers Restoration & Cleaning

Towers Restoration & Cleaning

A tower with a stronger silhouette.

View project →

Carpet Cleaning & Resto

towers-restoration-and-cleaning

DR Windows Exterior Cleaning

DR Windows Exterior Cleaning

A house call, built into the logo.

View project →

Exterior Cleaning

dr-windows-exterior-cleaning

Ossanna Carpet Care

Ossanna Carpet Care

A flowing symbol. A grounded name.

View project →

Carpet Cleaning & Resto

ossanna-carpet-care

Customer Reviews Rx

Customer Reviews Rx

A prescription idea, written in stars.

View project →

customer-reviews-rx

CLIPA

CLIPA

A shared badge for the holiday-lighting trade.

View project →

Bluebird Exteriors

Bluebird Exteriors

A familiar bird. A distinctive badge.

View project →

Exterior Cleaning

bluebird-exteriors

Gutter DR

Gutter DR

A familiar service, with a diagnostic twist.

View project →

Exterior Cleaning

Vibrant Exteriors

Vibrant Exteriors

A bright name with a crisp, simple mark.

View project →

vibrant-exteriors

Gentle Giant Softwashing

Gentle Giant Softwashing

Big personality. A gentle introduction.

View project →

Exterior Cleaning

gentle-giant-softwashing

Exquisite Exteriors

Exquisite Exteriors

Two seasons. One bright identity.

View project →

exquisite-exteriors

Anderson Lock & Safe

An A. A padlock. One unmistakable mark.

View project →

anderson-lock-and-safe

ASAP Commercial Doors

ASAP Commercial Doors

A clear identity. A bold fleet. An unmistakable arrival.

View project →

asap-commercial-doors

Valkyrie Fleet Wraps

Valkyrie Fleet Wraps

A new name and a heroic identity for a wrap and graphics shop.

View project →

valkyrie-fleet-wraps

Titan Property Services

Titan Property Services

An orange-and-black pickup wrap for Titan Property Services.

View project →

Exterior Cleaning

titan-property-services

Wise Coatings

Wise Coatings

Brand identity and mascot design for a company built to scale.

View project →

Painting & Coatings

V&V Carpetcare

V&V Carpetcare

A green-and-navy van wrap for V&V Carpetcare.

View project →

Carpet Cleaning & Resto

v-and-v-carpetcare

Royal Pane Window Cleaning

Royal Pane Window Cleaning

A red-and-gold compact-van wrap for Royal Pane Window Cleaning.

View project →

Exterior Cleaning

royal-pane-window-cleaning

Rescue Force Heating & Cooling

Rescue Force Heating & Cooling

A navy-and-gold van wrap for Rescue Force Heating & Cooling.

View project →

rescue-force-heating-cooling

Helpful Lawncare

Helpful Lawncare

A navy-and-lime van wrap for Helpful Lawncare, shown on the installed vehicle.

View project →

helpful-lawncare

Sinister Swine BBQ & More

Sinister Swine BBQ & More

A teal-and-orange food-truck wrap for Sinister Swine BBQ & More.

View project →

sinister-swine-bbq-more

Trade Wraps

Trade Wraps

A blue-and-lime van wrap for Trade Wraps, shown on the installed vehicle.

View project →

Greg’s Carpet Cleaning

Greg’s Carpet Cleaning

A bright blue compact-van wrap for Greg’s Carpet Cleaning.

View project →

Carpet Cleaning & Resto

gregs-carpet-cleaning

Greener Method Cleaning & Restoration

Greener Method Cleaning & Restoration

A green-and-white pickup wrap for Greener Method Cleaning & Restoration.

View project →

Carpet Cleaning & Resto

greener-method-cleaning-restoration

Emergency Flood Team

Emergency Flood Team

A red-and-blue box-truck wrap for Emergency Flood Team.

View project →

Carpet Cleaning & Resto

emergency-flood-team

Ecology Power Washing

Ecology Power Washing

A blue-and-lime van wrap for Ecology Power Washing.

View project →

Exterior Cleaning

ecology-power-washing

WiseGuys Pro-Wash

WiseGuys Pro-Wash

A blue-and-orange identity, from installed vehicle graphics to illustrated brand applications.

View project →

Exterior Cleaning

wiseguys-pro-wash

AirLux Heating & Cooling

AirLux Heating & Cooling

An orange-and-blue service-van wrap for AirLux Heating & Cooling.

View project →

airlux-heating-cooling

Knight Plumbing

Knight Plumbing

A black van wrap with cyan, magenta and an oversized knight’s helmet for Knight Plumbing.

View project →

knight-plumbing

Spotless Pressure Washing

Spotless Pressure Washing

A blue, black and white van wrap built around Spotless Pressure Washing’s oversized S mark.

View project →

Exterior Cleaning

spotless-pressure-washing

Redbeard Carpet Cleaning

Redbeard Carpet Cleaning

A red-and-green van wrap with a larger-than-life bearded mascot for Redbeard Carpet Cleaning.

View project →

Carpet Cleaning & Resto

redbeard-carpet-cleaning

Climate Champions

Climate Champions

A torch-bearing champion identity in teal and gold for Climate Champions.

View project →

climate-champions

Cozy Home Services

Cozy Home Services

A green handyman mascot identity for Cozy Home Services.

View project →

cozy-home-services

MVP Plumbing

MVP Plumbing

A sports-inspired star-and-badge identity for MVP Plumbing.

View project →

Integrity Comfort Systems

Integrity Comfort Systems

A gold-and-black shield identity for Integrity Comfort Systems.

View project →

integrity-comfort-systems

The Problem Solvers

The Problem Solvers

A blue-and-gold superhero identity for The Problem Solvers.

View project →

the-problem-solvers

Bella’s Army Painting

Bella’s Army Painting

A cheerful painting mascot in purple and orange.

View project →

Painting & Coatings

bellas-army-painting

Dino Painting

Dino Painting

A painting character with room to stand out.

View project →

Painting & Coatings

Mariner Plumbing

Mariner Plumbing

A nautical character across a varied vehicle set.

View project →

mariner-plumbing

Pest Arrest

Pest Arrest

A badge-shaped identity for a direct name.

View project →

Reliance Chimney & Masonry

Reliance Chimney & Masonry

A protective character connected to the work.

View project →

reliance-chimney-and-masonry

Boost Roofing

Boost Roofing

An upward mark supported by bright orange.

View project →

Legacy Roofing

Legacy Roofing

A knight emblem with a bright green edge.

View project →

Stain & Seal Experts

Stain & Seal Experts

A friendly fence emblem for outdoor wood care.

View project →

Painting & Coatings

stain-and-seal-experts

Specialist Roofing & Repair

Specialist Roofing & Repair

A geometric mark in blue and orange.

View project →

specialist-roofing-and-repair

AMP Electric, Heating & Air

AMP Electric, Heating & Air

A plug-shaped character connects the services.

View project →

Infinite Electric & Air

Infinite Electric & Air

A torch-bearing character with a bold orange-and-navy palette.

View project →

infinite-electric-air

Energen

Energen

A friendly electrical identity with a bright visual charge.

View project →

Safe N Soft Carpet Cleaning

Safe N Soft Carpet Cleaning

A feather-and-shield identity with a clear presence on the road.

View project →

Carpet Cleaning & Resto

safe-n-soft-carpet-cleaning

Bright ’N’ Shiny Pressure Washing

Bright ’N’ Shiny Pressure Washing

A bold illustrated identity carried across pickup and cargo-van wrap designs.

View project →

Exterior Cleaning

bright-n-shiny-pressure-washing

Fixt Plumbing

Fixt Plumbing

A bold character adapted to two vehicle formats.

View project →

Peach Painting

Peach Painting

A peach character with a painter’s brush.

View project →

Painting & Coatings

Southwest Irrigation

Southwest Irrigation

A water-inspired identity across two vehicle formats.

View project →

southwest-irrigation

West Side Drain

West Side Drain

A pipe-led wordmark with a strong blue-and-black system.

View project →

west-side-drain

Uplift

Uplift

A cheerful elephant gives the identity lift.

View project →

Breeze Brothers

Breeze Brothers

A light, playful identity in orange and teal.

View project →

breeze-brothers

Climate Experts

Climate Experts

Same company. More clarity. More recognition.

View project →

climate-experts

Cape Cod Heat Pumps

Cape Cod Heat Pumps

A flowing symbol with a bright blue-and-green palette.

View project →

cape-cod-heat-pumps

T. Byrd’s Heating & Air

T. Byrd’s Heating & Air

An angular bird mark with a bold, compact system.

View project →

Halls Garage Doors

Halls Garage Doors

An orange H-shaped garage-door emblem applied to a pickup and team polo.

View project →

halls-garage-door

Hydra Clean

Hydra Clean

A green-and-gold dragon identity across a van wrap and branded polo.

View project →

Exterior Cleaning

Ghost Scoopers

Ghost Scoopers

A playful character. A clear service. A clean look.

View project →

Door Pro

Door Pro

A friendly face. A bold blue-and-yellow identity.

View project →

Tusker Roofing

Tusker Roofing

An elephant-led identity in a focused blue palette.

View project →

ProTeam Home Services

ProTeam Home Services

A friendly face. A fresh look. Ready to help.

View project →

Exterior Cleaning

proteam-home-services

Clearview Washing

Clearview Washing

A blue-and-yellow washing mascot across a pickup wrap and billboard.

View project →

Exterior Cleaning

clearview-washing

Pilot Plumbing & Drain

Pilot Plumbing & Drain

A familiar trade. A character ready for adventure.

View project →

pilot-plumbing-and-drain

Excel Concrete Coatings

Excel Concrete Coatings

A sharp star mark and a recognizable identity on the road.

View project →

Painting & Coatings

excel-concrete-coatings

AlphaWash

AlphaWash

A confident wolf mascot and a bold identity for exterior cleaning.

View project →

Exterior Cleaning

Master’s Window Cleaning

Master’s Window Cleaning

A crowned character with cleaning in mind.

View project →

Exterior Cleaning

masters-window-cleaning

Alpha Coatings

Alpha Coatings

A wolf emblem and a clear blue signature.

View project →

Painting & Coatings

alpha-concrete-coatings

Clean That Up

Playful lettering. Bright green. A cleaning brand with personality.

View project →

Carpet Cleaning & Resto

Southern Goodman

Southern Goodman

A bright identity with an approachable character.

View project →

southern-goodman-mechanical

ProLine Garage Doors

ProLine Garage Doors

A familiar trade with a friendly face.

View project →

proline-garage-doors

Journey Carpet Cleaning

Journey Carpet Cleaning

A bright blue identity with room to rise.

View project →

Carpet Cleaning & Resto

journey-carpet-cleaning

Double Time Garage Doors

Double Time Garage Doors

A service identity with movement built in.

View project →

double-time-garage-doors

Clean USA

Clean USA

A clear symbol. A consistent red-and-blue identity.

View project →

Carpet Cleaning & Resto

Volt Vikings Electrical

Volt Vikings Electrical

A bold character. An electric palette. One vivid identity.

View project →

volt-vikings-electrical

Sound Plumbing

Sound Plumbing

Bold color. An upbeat character. A name with personality.

View project →

Spark Daddy

Spark Daddy

Bright color. Big personality. Energy in every detail.

View project →

A Clean Streak

A Clean Streak

A familiar tool with a personality of its own.

View project →

Exterior Cleaning

Dumpster Dudes

Heavy-duty service. Lighthearted character.

View project →

Precision Turf

Precision Turf

An archer. A clear target. A lawn-care brand with focus.

View project →

Voyage Roofing

Voyage Roofing

A clear direction for a roofing brand.

View project →