Branding packages for service businesses

Build your brand. Choose how far it goes.

Strategy comes first. Choose the identity, vehicle wrap and launch materials your company needs next.

Real client work. Package details below define what is included.

After: approved Men in Kilts vehicle wrapBefore: Men in Kilts service van before the redesign

Men in Kilts hired Prolific to recapture the spirit of their brand.

“The owners are THRILLED about the new brand.”
Jennifer Faz
Senior Marketing Manager, Men in Kilts
Prolific Brand Design
Packages
The Men in Kilts brand is used to show what's included in each package.
  • Four packages.
  • Up front pricing.
  • All include brand strategy.

Click a package below to learn more.

Each package builds on the one before it. Upgrade later at no extra charge.

Book a strategy call
Prolific Brand Design
Packages
Men in Kilts ProScape brand landscape: logo, vehicle wrap, apparel, print and website mockups
Double-tap to zoom
Best for: companies ready to define the identity before adding vehicle or launch materials.
Best for: companies whose vehicles are a key part of their visibility.
Best for: companies that want to launch with a complete visual brand foundation.
Best for: leadership teams who want to explore company culture in the room and capture real voices.
Click to learn
Logo Design Only Package
Strategy + visual identity$12,990
Premium Package
Identity + vehicle wrap$19,990
Prolific Package
Identity + wrap + launch kit$22,990
Prolific+PLUS On-Site Package
Full package + in-person strategy$39,990
Identity + vehicle wrap

Premium Package

$19,990
+$7,000 more than Logo Design Only Package
Make every vehicle part of the brand.

The wrap is designed with the identity, so the logo, color and typography work together on the road.

Everything in Logo Design Only Package PLUS:

Best for: companies whose vehicles are a key part of their visibility.

Men in Kilts brand guidelines coverFractal Brand Identity sheetBrand colors pagePrimary brand graphics, full colorPrimary graphics, full color reversed on greenPrimary graphics, full color reversed on darkPrimary graphics, one colorPrimary graphics, one color reversedImproper logo usage pageTypefaces pageVehicle wrap, van sideVehicle wrap, van four viewsVehicle wrap, truckBrand guidelines back cover
Double click to enlarge
Click pages to flip · Double click or Esc to close
  • Vehicle wrap design
  • Unlimited vehicle reproduction license
  • 1 additional vehicle adaptation
Book a strategy call
Identity + wrap + launch kit

Prolific Package

$22,990
+$3,000 more than Premium Package
Bring the same brand to more first impressions.

A launch-ready visual system for the materials people see alongside your vehicles.

Everything in Premium Package PLUS:

Best for: companies that want to build their identity, wrap and a set of core launch materials for a complete visual brand foundation.

Men in Kilts brand guidelines coverFractal Brand Identity sheetBrand colors pagePrimary brand graphics, full colorPrimary graphics, full color reversed on greenPrimary graphics, full color reversed on darkPrimary graphics, one colorPrimary graphics, one color reversedImproper logo usage pageTypefaces pagePrint and graphics examples page 1Print and graphics examples page 2Uniform pageAbove-the-fold website pageVehicle wrap, van sideVehicle wrap, van four viewsVehicle wrap, truckBrand guidelines back cover
Double click to enlarge
Click pages to flip · Double click or Esc to close
  • Business card + letterhead design
  • Social profile + header graphics
  • One-page brand style board
Book a strategy call
Full package + in-person strategy

Prolific+PLUS On-Site Package

$39,990
+$17,000 more than Prolific Package
Bring the people behind the brand into the process.

We come to your company to work with leadership and capture the voices behind it. This level adds in-person depth and recorded interviews to the full brand package.

Everything in Prolific Package PLUS:

Best for: leadership teams who want to explore company culture in the room and capture real voices behind the launch.

Men in Kilts brand guidelines coverFractal Brand Identity sheetBrand colors pagePrimary brand graphics, full colorPrimary graphics, full color reversed on greenPrimary graphics, full color reversed on darkPrimary graphics, one colorPrimary graphics, one color reversedImproper logo usage pageTypefaces pagePrint and graphics examples page 1Print and graphics examples page 2Uniform pageAbove-the-fold website pageVehicle wrap, van sideVehicle wrap, van four viewsVehicle wrap, truckBrand guidelines back cover
Double click to enlarge
Click pages to flip · Double click or Esc to close
  • In the room: a full day of in-person strategy with your leadership team
  • On camera: recorded founder, leadership and team interviews
Book a strategy call
Included in every package

Strategy is not an upgrade.

Before we design, we uncover what your company stands for. Your core belief, personality and stories shape the identity, not the other way around.

Explore Fractal Brand Identity™ →

Compare what is included.

Every package is built on the Fractal Brand Identity™ strategic framework. Let’s find the right package for you. Book a call for help picking a package →

What’s included
Logo Design Only Package
Premium Package
Prolific Package
Prolific+PLUS On-Site Package
Info
Full investment
$12,990
$19,990
$22,990
$39,990
The identity

Fractal Brand Identity™ strategy

The foundation of every package

Before we design anything, we uncover your core belief, your brand personality and the stories people remember. Every package includes a one-hour brand strategy session. The Prolific+PLUS On-Site Package includes a full eight-hour day on site with your leadership team. A four-hour session is available as an upgrade on the other three packages (add-on: +$4,000).

1 hr
Included in every package
4 hr
Optional upgrade
8 hr
Prolific+PLUS On-Site Package

Market & competitor analysis

Look like you belong in the aisle. Stand out on the shelf.

We research what is going on in your market: the names, colors and styles your competitors are using. That tells us how to make you look like you belong in the category while standing out from everything else around you.

Three look-alike competitor logos compared with a distinct brand that stands out

Custom logo

Three logo types. One right answer for your brand.

There is no one-size-fits-all logo. Depending on your strategy, we build a typographic logo, a character or mascot logo, or an icon logo, and we choose the type that fits the brand, not the trend.

Kenerator typography logo
Typography
Men in Kilts mascot close-up
Character / mascot
Icon

Color & typography system

Exact colors. Chosen typefaces. Used the same way every time.

To keep your brand consistent, we define exact color codes for every company color and a typeface system for headlines and body copy. It all lives in your brand guidelines so anyone can get it right.

Brand colors page from the Men in Kilts guidelinesTypefaces page from the Men in Kilts guidelines

Brand guidelines

A real guidelines booklet. Flip through it.

This is an actual brand guidelines booklet so you can see what is included. Click or swipe to turn the pages, and double click the booklet to enlarge it.

Inside: the Fractal Brand Identity sheet, exact brand colors, primary graphics in every color version, improper usage, typefaces, print and graphics examples, uniforms, website, and vehicle wraps.

Men in Kilts brand guidelines coverFractal Brand Identity sheetBrand colors pagePrimary brand graphics, full colorPrimary graphics, full color reversed on greenPrimary graphics, full color reversed on darkPrimary graphics, one colorPrimary graphics, one color reversedImproper logo usage pageTypefaces pagePrint and graphics examples page 1Print and graphics examples page 2Uniform pageAbove-the-fold website pageVehicle wrap, van sideVehicle wrap, van four viewsVehicle wrap, truckBrand guidelines back cover
Double click to enlarge
Click pages to flip · Double click or Esc to close

This is the full guidelines book that comes with the Prolific Package and the Prolific+PLUS On-Site Package.

The road

Vehicle wrap design

Designed with the identity, not after it

Your wrap is built from the same strategy, logo, colors and typography as the rest of the brand, so the vehicle looks like you and reads clearly on the road. Printing and installation are quoted separately.

Approved Men in Kilts vehicle wrap design

Click to enlarge

Unlimited vehicle reproduction license

Use it on the whole fleet

Reproduce the approved wrap design on as many vehicles of the same model as you need.

1 additional vehicle adaptation

One more vehicle type

We adapt the approved wrap design to one additional vehicle type, such as a pickup or box truck.

Men in Kilts van wrap, all sides

Click to enlarge

Men in Kilts pickup truck wrap, all sides

Click to enlarge

Launch-ready visual system

Business card + letterhead design

Design mockup with editable files

Business card and letterhead designs built from your identity, delivered as a design mockup plus editable files, ready for your printer and easy to update as your team grows.

Men in Kilts print examples page with flyer and letterhead

Click to enlarge

Social profile + header graphics

The same brand everywhere people find you

Profile and header graphics sized for your social channels so the brand looks the same everywhere people find you.

One-page brand style board

Your whole brand landscape on one page

The ProScape™ board shows your logos, typefaces, colors, patterns, images and mock-ups together, so you and your team can see the entire brand at a glance.

Men in Kilts ProScape brand style board

Click to enlarge

On-site

Full day of in-person strategy

We come to you

We come to you for a full eight-hour strategy day with your leadership team.

Prolific leading an on-site brand strategy session with the Anderson Lock & Safe team

Recorded founder, leadership & team interviews

The voices behind the brand, on camera

On-camera interviews with the people behind the brand, captured during the on-site day.

Recorded interviews with Anderson Lock & Safe team members

Logo Design Only Package

$12,990
  • Fractal Brand Identity™ strategy
  • Market & competitor analysis
  • Custom logo
  • Color & typography system
  • Brand guidelines

Premium Package

$19,990
Everything in Logo Design Only Package, plus
  • Vehicle wrap design
  • Unlimited vehicle reproduction license
  • 1 additional vehicle adaptation

Prolific Package

$22,990
Everything in Premium Package, plus a launch-ready visual system
  • Business card + letterhead design
  • Social profile + header graphics
  • One-page brand style board

Prolific+PLUS On-Site Package

$39,990
Everything in Prolific Package, plus
  • Full day of in-person strategy with leadership
  • Recorded founder, leadership & team interviews
A branding process unlike any other

What clients say about the process.

A clear identity starts with understanding the business behind it. That’s why every branding project starts with a one-hour or four-hour brand strategy session: to help us articulate your brand identity and figure out exactly where you’re going, so we can build the brand that takes you there.

Kenerator red van wrap designed by Prolific
Ken Goodrich, Kenerator
“The process has been exceptional. … What I learned early on is that you need to build a brand that connects on a human level.”
Ken Goodrich
Kenerator
Aspen Mountain Plumbing yellow and brown wrapped service vehicle, original client photograph
“Our experience with Ryan Kettering and Prolific Brand Design has been nothing short of transformative for Aspen Mountain Plumbing.”
Lance Ball
Aspen Mountain Plumbing
Client-published testimonial · Read the story
Mr Chill Cooling And Heating original approved vehicle wrap mockup.
“He didn’t just give us a new look, he helped us shape the brand voice and culture we wanted to share with our community. The end result feels authentic, professional, and perfectly aligned with who we are as a company.”
Vivian Furgeson
Mr Chill Cooling and Heating
Facebook recommendation · October 24, 2025
A clear next step. Not a guess.

Book a 15-minute call with our sales team.

We’ll help you pick the package that’s the right fit, and we’ll tell you if it’s not the right fit for you right now. It’s a call to figure out the next best step for your brand.

On the call
Tell us about your goals

You tell us what you’re looking for, where the company is headed and what’s getting in the way.

Then
Get a package recommendation

We’ll explain which level fits your needs and why, or tell you if now isn’t the right time.

Before kickoff
Book your strategy session

You get your overall project timeline, next steps and milestones so you know what’s coming.

Book a strategy call

A focused 15–30 minute conversation with our team.

Before we get started

A few practical answers.

Does every package include strategy?

Yes. Fractal Brand Identity™ strategy and market and competitor analysis are included in all four packages.

How long will the project take?

We confirm the project calendar before kickoff so milestones, feedback windows and launch timing are clear.

How do revisions work?

Each phase includes structured feedback and refinement. We keep decisions moving without asking you to approve everything at once.

What do we own, and what costs extra?

You receive the approved final files and the rights included in your scope. Printing, production and work outside the selected package are quoted separately.

Start with clarity

Let’s build a brand that is yours.

Tell us where the company is headed. We will help you choose the right starting point.

Book a strategy call
Prolific phone mascot
Swipe Packages

Build your distinct brand.

Choose how far it goes.

  • Four packages
  • Up-front pricing
  • All include brand strategy
Men in Kilts van after the Prolific rebrandMen in Kilts van before the rebrand

Men in Kilts hired Prolific to recapture the spirit of their brand.

“The owners are thrilled about the new brand.”— Jennifer Faz, Men in Kilts

Logo Design Only Package

$12,990

Strategy + visual identity

Best for companies ready for a distinct identity and logo before vehicles or launch materials.

Logo Design Only Package example
See what's included

Premium Package

$19,990

Identity + vehicle wrap

Best for companies whose vehicles are a key part of their visibility.

Premium Package example
Added at this level
Everything in Logo Design Only Package5 items

Prolific Package

$22,990

Identity + wrap + launch kit

Best for companies that want identity, wrap and launch materials built as one foundation.

Prolific Package example
Swipe the full ProScape™ →
Added at this level
Everything in Premium Package8 items

Prolific+PLUS On-Site Package

$39,990

Full package + in-person strategy

Best for leadership teams who want strategy in the room and real voices captured on camera.

Prolific+PLUS On-Site Package example
Added at this level
Everything in Prolific Package11 items

What clients say

About the process

Kenerator red van wrap designed by Prolific
Ken Goodrich, Kenerator
“The process has been exceptional. … What I learned early on is that you need to build a brand that connects on a human level.”
Ken GoodrichKenerator
Aspen Mountain Plumbing wrapped service vehicle
“Our experience with Ryan Kettering and Prolific Brand Design has been nothing short of transformative for Aspen Mountain Plumbing.”
Lance BallAspen Mountain PlumbingClient-published testimonial · Read the story
Mr Chill Cooling and Heating vehicle wrap mockup
“He didn’t just give us a new look, he helped us shape the brand voice and culture we wanted to share with our community. The end result feels authentic, professional, and perfectly aligned with who we are as a company.”
Vivian FurgesonMr Chill Cooling and HeatingFacebook recommendation · October 24, 2025
Book a strategy call