Wise Coatings
Brand identity and mascot design for a company built to scale.
Built to Go Beyond One Location.
When Brandon Vaughn co-founded Wise Coatings in 2021, he wasn’t simply building another floor coatings company. He was building a business designed to scale.
From the beginning, the brand needed to be memorable, professional, and capable of representing something much bigger than a single location.
A Little Character. A Lot of Intention.
Prolific worked with Brandon to translate Wise Coatings’ values of growth, learning, creativity, and valuing people into a distinctive visual identity.
The mascot needed to strike a careful balance: bold and approachable, with a sense of wisdom and confidence, but never childish.
Every creative decision was considered through the lens of a brand that could grow.
From Startup to National Franchise.
Wise Coatings reportedly reached seven figures in revenue during its first year and expanded into a national franchise.
In June 2026, the company was acquired by Premium Service Brands, with approximately 22 locations across 20 states.
What began as a new business with a big vision had become a nationally recognized franchise brand.
STATS: 2021 = Brand launched | $1M = First-year revenue, reported | 22 = Locations at acquisition
STATS NOTE: Milestones are company-reported. They are not claims that branding alone produced the growth.
GALLERY VIDEO 8: https://s3.amazonaws.com/webflow-prod-assets/66e4b49a4a0cec1d0d81ecdf/6acff54e1b7b06653b3abb35_seedance-2.5_workers_enjoying_work-0.mp4
WATCH: Brandon documented the early days of Wise Coatings in his Map to a Million series. Episode 4 covers creating the brand. | https://www.youtube.com/watch?v=Bek1AVsXn-U
Want a brand like this?
Talk with our team about your brand and the right next step.
Schedule a Call
Built to Go Beyond One Location.
When Brandon Vaughn co-founded Wise Coatings in 2021, he wasn’t simply building another floor coatings company. He was building a business designed to scale.
From the beginning, the brand needed to be memorable, professional, and capable of representing something much bigger than a single location.
A Little Character. A Lot of Intention.
Prolific worked with Brandon to translate Wise Coatings’ values of growth, learning, creativity, and valuing people into a distinctive visual identity.
The mascot needed to strike a careful balance: bold and approachable, with a sense of wisdom and confidence, but never childish.
Every creative decision was considered through the lens of a brand that could grow.
From Startup to National Franchise.
Wise Coatings reportedly reached seven figures in revenue during its first year and expanded into a national franchise.
In June 2026, the company was acquired by Premium Service Brands, with approximately 22 locations across 20 states.
What began as a new business with a big vision had become a nationally recognized franchise brand.
STATS: 2021 = Brand launched | $1M = First-year revenue, reported | 22 = Locations at acquisition
STATS NOTE: Milestones are company-reported. They are not claims that branding alone produced the growth.
GALLERY VIDEO 8: https://s3.amazonaws.com/webflow-prod-assets/66e4b49a4a0cec1d0d81ecdf/6acff54e1b7b06653b3abb35_seedance-2.5_workers_enjoying_work-0.mp4
WATCH: Brandon documented the early days of Wise Coatings in his Map to a Million series. Episode 4 covers creating the brand. | https://www.youtube.com/watch?v=Bek1AVsXn-U