Southern Goodman
A bright identity with an approachable character.
Give the service a recognizable face.
Southern Goodman pairs a cheerful penguin technician with broad white lettering. Orange, navy and yellow create a bright, consistent palette, with the character adding personality to the larger applications.
Keep the name clear at every scale.
The van wrap gives the mascot and wordmark generous space across the side panel. The business-card artwork centers the name on an orange field, while the social banner brings the character, service line and yellow accent band together.
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Give the service a recognizable face.
Southern Goodman pairs a cheerful penguin technician with broad white lettering. Orange, navy and yellow create a bright, consistent palette, with the character adding personality to the larger applications.
Keep the name clear at every scale.
The van wrap gives the mascot and wordmark generous space across the side panel. The business-card artwork centers the name on an orange field, while the social banner brings the character, service line and yellow accent band together.