Shaw’s Home Comfort
A bright identity carried from mockup to fleet.
Make the character easy to recognize.
Shaw’s Home Comfort pairs a smiling penguin with a broad, outlined wordmark. Bright orange, deep navy and sky-blue accents give the identity a clear visual system, with the character and name sharing the spotlight.
Carry the design into the fleet.
The approved Transit mockup places the penguin and badge at a large scale across the van. Original fleet footage shows the same palette and identity on real box trucks. The primary-logo artwork brings the character, lettering and layered outlines together in one compact composition.
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Make the character easy to recognize.
Shaw’s Home Comfort pairs a smiling penguin with a broad, outlined wordmark. Bright orange, deep navy and sky-blue accents give the identity a clear visual system, with the character and name sharing the spotlight.
Carry the design into the fleet.
The approved Transit mockup places the penguin and badge at a large scale across the van. Original fleet footage shows the same palette and identity on real box trucks. The primary-logo artwork brings the character, lettering and layered outlines together in one compact composition.