Gentle Giant Softwashing
Big personality. A gentle introduction.
The name becomes a character.
A smiling technician gives Gentle Giant Softwashing a face. His generous proportions carry the giant idea, while the thumbs-up makes the introduction friendly.
Show the work.
The wand and work clothes connect the character to the service. He has a clear role in the logo rather than appearing as an unrelated illustration.
A home inside the name.
A house silhouette is built into the lettering of Giant. It is a small detail that links the wordmark to the properties the business cleans.
Orange brings the emphasis.
Orange highlights the cap, Gentle lettering and Softwashing banner. Deep blue holds the composition together, with white giving Giant the greatest weight.
Additional brand applications are illustrative concepts.
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The name becomes a character.
A smiling technician gives Gentle Giant Softwashing a face. His generous proportions carry the giant idea, while the thumbs-up makes the introduction friendly.
Show the work.
The wand and work clothes connect the character to the service. He has a clear role in the logo rather than appearing as an unrelated illustration.
A home inside the name.
A house silhouette is built into the lettering of Giant. It is a small detail that links the wordmark to the properties the business cleans.
Orange brings the emphasis.
Orange highlights the cap, Gentle lettering and Softwashing banner. Deep blue holds the composition together, with white giving Giant the greatest weight.
Additional brand applications are illustrative concepts.