Climate Experts
Same company. More clarity. More recognition.
The company had grown. The brand hadn't.
Climate Experts had the reputation, the loyal customers and the trust. Visually, they were still showing up like a much smaller version of themselves.
Keep the penguin. Lose the compromise.
Cleaner silhouette, stronger posture, more personality. Familiar at a glance, far more ownable.
Then we made it impossible to miss.
A service vehicle has a few seconds to do its job. So instead of shrinking the mascot onto a corner of the truck, we made him enormous, designed to be recognized at 45 miles per hour.
From forgettable to unmistakable.
A distinct brand deserves a distinct visual brand.
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The company had grown. The brand hadn't.
Climate Experts had the reputation, the loyal customers and the trust. Visually, they were still showing up like a much smaller version of themselves.
Keep the penguin. Lose the compromise.
Cleaner silhouette, stronger posture, more personality. Familiar at a glance, far more ownable.
Then we made it impossible to miss.
A service vehicle has a few seconds to do its job. So instead of shrinking the mascot onto a corner of the truck, we made him enormous, designed to be recognized at 45 miles per hour.
From forgettable to unmistakable.
A distinct brand deserves a distinct visual brand.