October 20, 2025
Ryan Kettering
Building Home Service Brands with Phil Risher
I joined Phil Risher on Whole Squad Eats to talk about building a brand that gives people a reason to choose your business before you arrive at the door.
Before and after
Your brand gives people a sense of who you are before you ever get the chance to explain it.
I joined Phil Risher on Whole Squad Eats to talk about what goes into a rebrand and how to carry your identity through the way your business looks, communicates, and serves people.
We covered the seven parts of a home-service brand: your name, logo, vehicle wrap, website, uniforms, a memorable customer touchpoint, and video. Each one should help tell the same story about your company.
If you're thinking about a rebrand, this conversation is a good place to start.
