Flyers & Sell Sheets

Brochures and Flyers can be used in a lot of different ways.

The major ways that you’re going to use a brochure, sell sheet or a flyer is going to be either:

• To better explain and inform services to a prospective client.
• To better explain, sell and educate the customer in the house on other service offerings that you have so that they feel more comfortable in their understanding of what you provide, what you offer and making the best decision that they can.
• Also in both cases, they can be used as a leave behind. So, leaving the customer with something tangible that they can look at and reference back to as they’re thinking about moving forward with a particular service with your company is a great thing.

Tri-Fold Brochures

Brochures are a great way to break up naturally a lot of information because a tri-fold brochure has six different panels on it. It allows you to take a large amount of information and break it up into several different parts and present it in a nice easy to digest way for the customer. Generally, if you are looking to go over something that’s very in-depth in information or if you want to do a brochure that is touching on several different services, a tri-fold brochure is a great way to do this.

8.5×11 sheet or a half-page sheet

If you have a little bit less information and you don’t need as much text and you don’t need things broken up quite as much, a sell sheet or flyer which is just a flat 8.5×11 sheet or a half-page sheet is a great way to present something more simple in information. It’s a little bit easier to break up into just a couple different sections. Instead of having to have six different panels to break that information into. So, a sell-sheet is a great way to present one service or something that’s a little bit more simple in the way that it’s being presented.

Distribution

• Many of our customers will use flyers and brochures as a walk-in tool, as a cold-call walk-in tool that if they’re passing a business that seems like it would be a good fit as a client for them.
• Another way that you can go about distributing your brochures will be to mail them, just called to a customer as a first touch, and then maybe follow up by phone.
• You can also reverse that where you’re making cold calls to businesses to your area and you are trying to identify people who have some interest and you request that you can send them some additional information and that’s where you can send a brochure.
• You could send a folder that has a brochure and some sell sheets and some different information about what you’re offering to the customer.