What Kind of Brand Are You?

Answer just 5 questions to uncover your brand’s core instinct and hidden secondary — no fluff, no filters.

1. What’s your favorite part of the process?

Brainstorming the first big idea or early concepting Seeing it work in the real world Figuring out the strategy behind the brand Making people feel comfortable and taken care of

2. What frustrates you most about bad branding or design?

It’s soulless or visually generic It lacks impact or effectiveness It doesn’t make sense or feels shallow It’s confusing or talks down to people

3. If a client tells you, “Just copy what our competitor did,” what’s your instinctual reaction?

Cringe hard — originality matters Maybe — but I’ll make it better and more effective I’d challenge whether that’s the smartest move If it works and it’s clear, I don’t mind

4. What types of deliverables or systems do you naturally build?

Unique visuals, metaphoric design ideas, custom brand concepts Case studies, performance dashboards, conversion-focused wraps Educational tools, process guides, messaging strategy docs Clear onboarding, simple visuals, relatable communication